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SEO教學

SEO - 網站驗證

Hello there, future SEO wizards! Today, we're going to embark on an exciting journey into the world of website verification. As your friendly neighborhood computer teacher with years of experience under my belt, I'm here to guide you through this crucial aspect of SEO. Don't worry if you've never written a line of code before – we'll start from the very basics and work our way up. So, grab a cup of coffee (or tea, if that's your thing), and let's dive in!

SEO - Verifying Web Site

What Is Website Verification?

Imagine you're throwing a party and want to make sure only your invited friends can attend. Website verification is kind of like that, but for search engines. It's a process where you prove to search engines (like Google) that you're the rightful owner or manager of a website. This digital handshake tells search engines, "Hey, I'm in charge here, and I give you permission to crawl and index my site."

Why Is Website Verification Necessary?

Now, you might be wondering, "Why go through all this trouble?" Well, let me tell you a little story. Back when I first started teaching SEO, one of my students asked the same question. Here's what I told her:

  1. Access to valuable data: Verification gives you access to search engine tools like Google Search Console, which provide insights into how your site performs in search results.
  2. Troubleshooting: It helps you identify and fix issues that might be preventing your site from appearing in search results.
  3. Improved SEO: With verification, you can submit sitemaps and request indexing, boosting your site's visibility.
  4. Security: It prevents unauthorized users from claiming your site and potentially misusing it.

Think of verification as your VIP pass to the exclusive "Search Engine Club." Without it, you're just standing outside, hoping someone notices you!

How To Register A Website To Google Search Console?

Alright, let's roll up our sleeves and get our hands dirty (metaphorically, of course – we're dealing with digital stuff here!). Here's how you can register your website to Google Search Console:

  1. Go to Google Search Console
  2. Click on "Start now"
  3. Sign in with your Google account
  4. Click "Add property" under the property selector dropdown
  5. Choose between "Domain" or "URL prefix" property type
  6. Enter your website's URL
  7. Click "Continue"

Voila! You've taken the first step. But we're not done yet – now comes the fun part: verification!

Different Methods Of Website Verification

There are several ways to verify your website. Let's break them down in a handy table:

方法 描述 難度等級
HTML file upload 將一個 HTML 檔案上傳到您網站的根目錄 簡單
HTML tag 在您網站的首页添加一個 meta 標籤 簡單
DNS record 在您域名DNS配置中添加一個 TXT 標籤 中等
Google Analytics 使用您的 Google Analytics 追蹤代碼 簡單
Google Tag Manager 使用您的 Google Tag Manager 容器片段 簡單

讓我們深入了解每種方法，並提供一些代碼示例：

HTML File Upload

  1. 從 Google Search Console 下載 HTML 檔案
  2. 將它上傳到您網站的根目錄（public_html 文件夾）
<!-- googleXXXXXXXXXXXXXXXX.html -->
google-site-verification: googleXXXXXXXXXXXXXXXX.html

這個檔案就像您網站和 Google 之間的秘密握手。

HTML Tag

將這個 meta 標籤添加到您首页的 <head> 部分中：

<head>
<meta name="google-site-verification" content="your_verification_code_here" />
<!-- 其他 meta 標籤 -->
</head>

這就像在會議上佩戴名稱標籤一樣——它告訴 Google，"是的，我是正品！"

DNS Record

在您域名的 DNS 配置中添加一個 TXT 標籤：

名稱: @ 或您的域名
類型: TXT
值: google-site-verification=your_verification_code_here

這就像在您域名的郵箱中留下給 Google 的秘密信息。

Google Analytics

如果您已經在使用 Google Analytics，那麼您很幸運！只需確保您的追蹤代碼位於網站的 <head> 部分中：

<head>
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXXX-X"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-XXXXXXXXX-X');
</script>
</head>

Google Tag Manager

同樣地，如果您使用 Google Tag Manager，請確保您的容器片段位於打開的 <body> 標籤之後：

<body>
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXXX"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->

<!-- 您網站的内容 -->
</body>

How Long Is the Verification Valid?

Here's a fun fact: once you've verified your site, it stays verified until you remove the verification method or someone else verifies the same site. It's like getting a lifetime membership to that exclusive "Search Engine Club" we talked about earlier!

How to Check Verification Issues?

If you're having trouble verifying your site, don't panic! Even seasoned pros sometimes hit a snag. Here's what you can do:

  1. Double-check that you've implemented the verification method correctly
  2. Ensure your website is publicly accessible
  3. Wait a few hours and try again (sometimes it takes time for changes to propagate)
  4. Check for any security measures (like firewalls) that might be blocking Google's verification attempts

If all else fails, you can always reach out to Google's support team or consult their help documentation. Remember, persistence is key in SEO!

Conclusion

And there you have it, folks! We've journeyed through the land of website verification, from understanding its importance to implementing various methods. Remember, verifying your website is like getting your foot in the door of the search engine world. It's your first step towards SEO success!

As we wrap up, I want to share a little piece of wisdom I've gathered over my years of teaching: SEO is as much an art as it is a science. It requires patience, creativity, and a willingness to learn. So don't get discouraged if things don't work out perfectly the first time. Keep experimenting, keep learning, and most importantly, have fun with it!

Now go forth and verify those websites! And who knows? Maybe one day you'll be the one teaching others about the wonders of SEO. Until next time, happy optimizing!

Credits: Image by storyset

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